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| communications:strategy_2011 [2011/09/24 16:24] – created jimcraner | communications:strategy_2011 [2011/09/24 16:24] – [Guide the development of the website and any other relevant communication vehicles.] jimcraner |
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| Implement a Website Planning Team chairperson or co-chairpeople to provide leadership and support for ongoing Website Planning Team maintenance and improvement efforts. | Implement a Website Planning Team chairperson or co-chairpeople to provide leadership and support for ongoing Website Planning Team maintenance and improvement efforts. |
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| Have the Website Planning Team, in conjunction with the Governance Committee, great Communications Committee, developers, and the general community, take responsibility for the website and all proposed changes and enhancements. There is significant benefit in having a centralized planning and management authority for the website since it is such a crucial centerpiece of an online collaborative community. | Have the Website Planning Team, in conjunction with the Governance Committee, greater Communications Committee, developers, and the general community, take responsibility for the website and all proposed changes and enhancements. There is significant benefit in having a centralized planning and management authority for the website since it is such a crucial centerpiece of an online collaborative community. |
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| Communcations Committee should take on the role of Outreach & Awareness and adopt some marketing-related strategic objectives. This doesn't have to be corporate drone type marketing stuff but just getting the messages from the EG Community out to the non-EG community. What messages? A good approach is storytelling, so we can tell the story of how EG is affordable, flexible and versatile, well-supported, the backbone of a thriving and successful and growing community. We can tell the participation stories of organizations developing new features together and tell the success stories of major implementations and migrations. We can tell the stories of the few K-12 folks and get more K-12 folks interested. And any other stories the community has to share. | Communcations Committee should take on the role of Outreach & Awareness and adopt some marketing-related strategic objectives. This doesn't have to be corporate drone type marketing stuff but just getting the messages from the EG Community out to the non-EG community. What messages? A good approach is storytelling, so we can tell the story of how EG is affordable, flexible and versatile, well-supported, the backbone of a thriving and successful and growing community. We can tell the participation stories of organizations developing new features together and tell the success stories of major implementations and migrations. We can tell the stories of the few K-12 folks and get more K-12 folks interested. And any other stories the community has to share. |
